Problem Definition
I collaborated with Team Groups to design and develop the Directory experience, a new core feature for a startup launching on a brand-new platform. Working alongside a product owner and five engineers, I led the design efforts amid limited user data. To drive clarity, I translated the product requirements into clear problem statements, then crafted targeted How Might We questions to steer brainstorming and prioritize solutions. These tools aligned the team and accelerated our decision-making process.
User Flows
After drafting the problem statements and How Might We questions, I mapped out user flows for the Directory MVP. I designed the experience starting from the Dashboard—where members land post-enrollment and onboarding—ensuring a seamless entry point into the Directory feature.
Flowchart stemming from the Dashboard. Also noted are sections for the new pages.
Design Explorations
The flows indicated a need for a few different pages, so I worked on low and high-fidelity versions of:
Directory Landing Page
Search Results Page
Group Detail Pages
Profile Page
Along with
Error states
Filters
Next, I designed mid-fidelity versions of the required pages. My project manager and I worked closely together to quickly finalize these designs so I could move into high fidelity.