I design experiences that help people navigate ambiguity with confidence. My approach: ground decisions in real user behavior, balance future-state vision with delivery constraints, and build systems that scale. I'm a mid-to-senior UI/UX Product Designer with 5 years designing consumer-facing experiences across mobile, web, and omnichannel platforms. At O'Reilly and Grouper, I led 0-1 initiatives and modernization efforts—partnering with product and engineering to turn discovery research into shippable, scalable UX that reduced friction and increased engagement. I'm in San Antonio, Texas and looking for a remote or hybrid role where I can lead strategic design work, explore future-state opportunities, and establish patterns that elevate the product experience.

Key Impacts

  • O'Reilly Media: Led design of native audio player across iOS, Android, and CarPlay, increasing audiobook consumption 150% and doubling app usage by addressing fundamental listening behavior gaps.

  • Grouper: Designed community engagement platform serving 40,000 senior citizens during 13× growth period, creating discovery and confidence-building features that converted enrollees into active participants.

  • Grouper: Built Figma + Storybook design system adopted across 3 squads (7 engineers), standardizing UI with 15 reusable components and saving ~3 hours per engineer by reducing repeated pattern rebuilds.

Hi! I’m Faith!

My Work

Audio Player: A dedicated listening experience built for real mobile behavior

I led the 0-to-1 design of O'Reilly's native audio player, doubling app usage and increasing audiobook consumption 150%. Partnered with PM and engineering to transform a video-player workaround into a dedicated listening experience across iOS, Android, and CarPlay. Conducted discovery research to define "real player" fundamentals, prioritized features through impact vs. effort framework, and validated designs through A/B testing with 16 participants. Delivered background playback, lock-screen controls, and cross-platform consistency within 12 weeks.

Read about audio player


Directory: A core feature to keep senior citizens active and social

I led end-to-end design of Grouper’s Member Directory during a rebrand and full platform rebuild—owning discovery, UX flows, high-fidelity UI, feasibility alignment, and implementation-ready documentation. I shipped an MVP that enabled post-enrollment discovery and return behavior as the platform scaled from ~3,000 to ~40,000 members in 7 months, and I partnered with Engineering to launch a Figma + Storybook design system that standardized UI and accelerated delivery.

Read about the Directory

Top Skills

Visual Craft

My visual design foundation gives me a sharp eye for hierarchy, detail, and polish. I balance aesthetics with usability so interfaces look great and work effortlessly. The result is clarity on the screen and consistency across the product, even in complex workflows.

Systems Thinking

Great experience design earns trust. I clarify the next step, reduce friction, and design flows that prevent dead ends. The result is an intuitive product that keeps people engaged and helps them move forward with confidence.

Experience Design

I think in systems, not screens. I define reusable patterns, interaction rules, and state behaviors so experiences stay consistent as products grow. The result is faster delivery with less rework, and a product that behaves predictably everywhere.

Also strong: Product strategy (MVP + tradeoffs), collaboration with engineering, and clear communication through documentation and design QA.

My Journey

2026+

Your Company?

Product Designer + Design Leader I'm looking for a role where I can:

  • Lead exploratory, discovery-driven design work; define future-state experiences when requirements are ambiguous and success isn't yet defined

  • Establish design systems and patterns that accelerate team velocity and elevate product quality across platforms

  • Partner with product and engineering leadership to shape strategy, not just execute on roadmaps

  • Grow toward IC leadership by mentoring designers, establishing design culture, and raising the bar for craft and impact

  • Work in an environment that values both strategic thinking and visual excellence, where designers have a seat at the table

I thrive at companies that:

✓ Are building consumer-facing products at scale

✓ Value research-driven decision making

✓ Have structured leveling paths for IC growth

✓ Care about accessibility, systems thinking, and measurable impact

Product Designer+

2023-2025

  • Designed community engagement platform that connected 40,000 senior citizens to local groups during 13× membership growth, creating the primary discovery surface for converting enrollees into active participants

  • Led scrappy research without budget: volunteered 5 weeks with Walk with a Doc, conducted 14 surveys and 6 interviews to ground filter strategy and detail page structure in real senior behavior patterns

  • Navigated extreme constraint: timeline compressed 70% (20 weeks → 6 weeks) due to contract changes. Advocated to protect core discover-save-contact loop while cutting 70% of planned scope, ensuring shippable MVP over half-built features

  • Established design system foundations with Engineering Lead: co-built 18→22 component Figma + Storybook library adopted across 3 squads (7 engineers), saving ~3 hours per engineer and enabling consistent patterns across Directory, onboarding, and back office

  • Became sales enablement tool: CPO reported Optum referenced Directory as partnership differentiator in enterprise conversations

Product Designer

2021-2023

  • Led 0-1 audio player design for iOS, Android, and CarPlay (post-launch) - increasing audiobook consumption 150% and doubling overall app usage by replacing broken video-player workaround with dedicated listening experience grounded in competitive analysis of 15+ audio apps

  • Owned Live Events mobile feature end-to-end: designed 20+ screens (discovery, registration, recurring events, push notifications) while navigating third-party platform (On24) constraints. Captured 38% of all new live event registrations from mobile within 6 months

  • Spearheaded dark mode implementation for 500K+ MAU: established comprehensive design system with 180+ light/dark component variants, 45 semantic color tokens, WCAG AA compliance. Achieved 67% adoption in 3 months and reduced handoff time 20% through platform-specific documentation

  • Built fluency in Material Design and Apple's HIG through close engineering collaboration, improving design fidelity and reducing back-and-forth during implementation

  • Partnered with PM and Engineering to ship audio player MVP in 12 weeks via impact-effort prioritization framework - validating key interaction decisions through A/B usability testing with 16 participants

Product Designer - Native App Team

2017-2021

  • Designed brand identities for 25+ race events and created 100+ custom medals, contributing to Run the Alamo 2021 becoming the organization's highest-attended event (23,000+ participants)

  • Transitioned from visual to UX design: conducted usability testing through surveys and website prototypes for Run the Alamo and Spa Girl Tri, identifying improvements that enhanced participant experience

  • Worked directly with owner to develop cohesive brand systems across multiple racing events, balancing creative expression with functional event communication

Visual Designer → UI Designer

2007 - 2016; 2016-2026 (Contract)

  • Honed visual design craft over 15+ years: led end-to-end production for monthly magazine (25+ features, 10 columns per issue), evolving publication aesthetic while maintaining readability and brand consistency

  • Created departmental workflows and project roadmaps that streamlined operations and improved cross-functional collaboration which was early foundation for later product design systems work

  • Managed complex stakeholder needs across editorial, marketing, and advertising verticals

Visual Designer → Art Director

What People Are Saying

I had the pleasure of working with Faith at Grouper, and it’s been clear from day one that she’s a rising star in the world of UX design. She has a strong grasp of usability and is able to design for varying demographics. Whether she’s working through high-level product concepts or fine-tuning individual interactions, Faith approaches each task with focus, empathy, and a deep commitment to excellence. Any team would be lucky to have her.

— Mike Angelo
Grouper CPO, Direct Manager

Faith is without a doubt one of the most driven designers I've ever worked with. Her design abilities coupled with her desire to understand problems makes her an indispensable part of any team. She is always willing to learn, adapt, and get things done.
I look forward to seeing what else she does in the future, knowing it will always be thoughtful and successful.

— Mike Boutte
O’Reilly Media Director of Product
Direct Manager

Contact Me

I am open to contract and full time. Please contact me if you’re interested in working together!

(210) 744-5017

faith@creativelyfaith.com

Download My Resume

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