Grouper’s core mission is to get senior citizens active and social. To accomplish this goal while working within the B2B2C format, members needed to be able to enroll, find and join a group, and report activity.

How was that done? 

• To grow the user base, insurance plans were needed to serve the senior citizen demographic which was achieved successfully through Optum. After seeing the directory designs, Optum was able to sell additional plans, directly increasing Grouper’s membership.

• On the enrollment side, I worked closely with another team to design flows that seamlessly converted Optum subscribers into Grouper members.

• For the core directory, I led the design of the "find and join a group" flow. Although the scope shifted significantly, the essential elements to meet business goals remained intact. I adapted designs through each pivot and produced detailed documentation to support engineering.

• I also contributed significantly to the member activity reporting experience, just as I had with enrollment.

What’s next?

I was part of the 50% company-wide layoff during the low-fidelity phase of our second MVP. While the future of the directory is uncertain, the experience gave me a deeper understanding of what it takes to bring a product to life—and how clear communication and a growth-oriented team can navigate even the most complex challenges.