I’m a Product Designer based in San Antonio, Texas with 5 years of SaaS and B2B2C experience and over 15 years in visual design. Over the years, I’ve learned how to adapt and shift between graphic design, product design, strategy, and storytelling roles. I love collaborating with teams and finding the balance between craft and strategy, thus designing something that looks and feels right, while also making sure it works within systems, flows, and business goals.
Key Impacts
O’Reilly Media: Led design of new mobile audio player → +150% audiobook consumption, 2x app usage in 2 quarters
Grouper: Initiated design system with Engineering → improved documentation + accelerated feature delivery
Grouper Core Feature Launch: Drove 1,233% membership growth in 7 months, boosting retention, sales leads, and plan sales
Hi! I’m Faith!
My Work
Audio Player: An end-to-end mobile app audio feature
O'Reilly Media, Inc. is a SaaS learning company that offers books, courses, and audiobooks through its online platform. To better support users who prefer audio learning, especially on the go, the company designed the audiobook experience with a mobile-first approach.
The result: A 150% increase of audiobook consumption on the platform and doubled the app usage on iOS and Android devices within the first two quarters post shipping. It continues to serve users well with minimal post-launch revisions.
Directory: A core feature to keep senior citizens active and social
Grouper is a mission-driven Series A startup tackling social isolation among seniors by connecting members with clubs and group activities. Its platform fosters social bonds while addressing key social determinants of health.
The result: Membership grew 1,233% in 7 months through the Optum partnership. Directory drove retention, generated sales leads, and fueled additional plan sales. It also drove the creation of a Design System. I partnered with Engineering to initiate the system which improved handoff documentation and accelerated the feature.
Designing a User-Centered Web Experience for the Spa Girl Tri
The Spa Girl Tri is a boutique women’s-only triathlon series blending fitness, friendship, and resort luxury. While its events consistently sold out, the digital experience didn’t reflect the same clarity or confidence athletes felt on race day. To fix that, I redesigned the website from the ground up using research, usability testing, and the Design Thinking framework.
The result: The new site streamlined registration, simplified pre-race preparation, and strengthened trust between organizers and athletes. It also introduced scalable templates for future event pages, saving time for organizers and maintaining brand consistency across all eight annual races.
Top Skills
Visual Design
My background in visual design gives me a sharp eye for detail and a commitment to creating polished, high-quality experiences. I know how to balance aesthetics with usability, ensuring that designs not only look good but also work seamlessly. This strength allows me to bring clarity and consistency to complex problems.
Product Strategy
I understand how important it is to tie UX goals to company goals. Therefore I work hard to fully understand the problem at hand, the expected result, and how that aligns with the user’s pain point.
Experience Design
A great eye for design results in increased trust for users, an intuitive experience increases retention, both of them combined deliver a great product. I work diligently and focus my efforts on combining an elegant UI with intuitive UX.
Collaboration, systems thinking, and communication are also among my strengths!
My Journey
2007 - 2016; 2016-Current (Contract)
Honed my visual design skill by modernizing the brand’s aesthetic and improving cross-channel consistency.
Learned to improve partnership retention through high-impact print and digital solutions.
Visual Designer → Art Director
2017-2021
Enhanced participant experiences and delivered targeted design improvements for major athletic events through user research and prototyping.
Worked closely with the owner to develop brand identities across multiple racing events.
Visual Designer → UI Designer
2021-2023
Built fluency in Material Design and Apple’s HIG through engineering collaboration, improving design fidelity and handoff efficiency.
Created native mobile experiences, such as a net-new audio player, improved Android video player, and dark mode, informed by user research.
Product Designer
2023-2025
Enabled informed design decisions by conducting user research, demographic analysis, and community observations, even without a research budget.
Collaborated with project and engineering managers to stay aligned and adaptable amid evolving business priorities.
Product Designer
2025+
Your Company?
Reflected on my past experiences and how they shape me as a designer.
Mapped out what I’m looking for in my next role and team.
I’m passionate about building scalable products - growing engagement, strengthening brand presence through design systems, and creating exceptional user experiences.
I thrive on complex challenges where visual excellence meets systematic thinking, and my goal is to grow as an IC with a path toward design leadership and mentorship.
Product Designer+
What People Are Saying
I had the pleasure of working with Faith at Grouper, and it’s been clear from day one that she’s a rising star in the world of UX design. Faith brings a thoughtful, detail-oriented approach to everything she does. Her ability to deliver pixel-perfect designs while also keeping the bigger picture in mind is truly impressive. There is never just one option, Faith does her homework and works through several options as well as accompanying recommendations. Faith drives towards alignment with Engineering and Product, always working towards the best user experience.
She has a strong grasp of usability and is able to design for varying demographics. Whether she’s working through high-level product concepts or fine-tuning individual interactions, Faith approaches each task with focus, empathy, and a deep commitment to excellence. Any team would be lucky to have her.— Mike A.
Grouper CPO, Direct Manager
Faith is without a doubt one of the most driven designers I've ever worked with. Her design abilities coupled with her desire to understand problems makes her an indispensable part of any team. She is always willing to learn, adapt, and get things done.
I look forward to seeing what else she does in the future, knowing it will always be thoughtful and successful.— Mike B.
O’Reilly Media Director of Product
Direct Manager
I had the pleasure of managing Faith during her time as a Product Designer at Element3Health/Grouper, and I can confidently say she is an incredibly talented and reliable designer. From the start, she brought a creative yet practical approach to every project, consistently delivering high-quality work under tight deadlines.
Faith has a keen eye for detail and a deep understanding of user experience. She always balances creativity with functionality, ensuring that the design not only looks great but works seamlessly for the end user. Her ability to collaborate with cross-functional teams, including developers and product managers, made her an invaluable asset to our team.
What stands out the most about Faith is her proactive attitude. She's never afraid to ask questions, suggest improvements, or deep dive into problem-solving when faced with challenges. She approaches feedback with a growth mindset, always eager to learn and improve.
Above all, Faith is a pleasure to work with—professional, approachable, and always ready to contribute to the team’s success. I highly recommend her for any design role; she has the skills, drive, and attitude to thrive anywhere.— Stephanie H.
Grouper Director of UX, Direct Manager
Faith earnestly seeks to solve users' problems through beautiful product design. Her eye for detail and precision will be an asset to her projects and teams. Unafraid to ask questions, Faith's desire to learn and grow benefit every project she tackles.
— Hannah J.
Grouper, Project Manager
Working with Faith was an absolute pleasure. She’s a talented designer with a keen user-centered mindset and the ability to create work that is both visually compelling and highly functional. In addition to her design expertise, Faith is also an exceptional teammate, always open to collaboration and ready to share thoughtful feedback to help raise the bar for everyone around her. Her professionalism, dependability, and consistently high-quality output make her an invaluable asset to any team.
— Katie C.
O’Reilly Media, Product Designer Teammate
I loved working with Faith at Element3 / Grouper. As a design technologist / UI-oriented tech person, I'm always on the lookout for strong collaborators, and Faith was the best. She's wonderfully detail oriented while also keeping the big picture in mind, always learning and growing as a designer and colleague.
— Ashley H.
Grouper, Lead Engineer
Faith possesses exceptional talent, skill, and insight into graphic design. She's also very knowledgeable on photography and press preparation, too. When I first met Faith, she immediately impressed me because she always asked the right questions to the editorial staff, as well as advertising clients. Her attention to detail and her commitment to the task at hand makes her a top-level asset to any project.
I witnessed her evolution from staff graphic designer to art director for The Journal of Texas Trophy Hunters. She's not one to rest on her laurels. She's constantly challenging herself and her skills. I knew I could always count on her to bring more ideas to the table, and never settle for anything less than her best effort in any collaborative project.— Martin M.
TTHA, Associate Editor
Contact Me
I am open to contract and full time. Please contact me if you’re interested in working together!