TL;DR

O'Reilly Media, a SaaS company, introduced a digital badging initiative to enhance the value and shareability of professional development course completion, partnering with Credly to deliver verifiable credentials. As the product designer, I collaborated with the project design lead to execute the end-to-end design of the badging experience within a fast-paced six-week timeline. I mapped and accounted for multiple user flows, crafted key page touchpoints, and optimized badge visibility, motivation, and ease of sharing.

During the process I integrated O’Reilly’s brand elements into high-fidelity designs while preserving consistency with existing platform patterns. To maintain alignment I partnered with cross-functional teams, navigated evolving engineering constraints, and prioritized clarity, engagement, and user motivation throughout the process. In the end, I delivered a badging experience, produced detailed documentation for development, and outlined a post-launch user testing plan to further refine the experience.

In the end I translated product requirements into clear, actionable deliverables that guided engineering in building a badging experience aligned with key platform touchpoints. The experience informed users of the value behind completing certified courses, effectively driving engagement. As a result, the first quarter saw an 8% increase in course completions and secured new contracts with third-party course designers to expand the course catalog over the following year.