TL;DR

I helped create the audiobook experience for O’Reilly’s mobile app, moving from a video-player workaround to a purpose-built, mobile-first audio solution. As one of two product designers, I led user flow mapping, competitive analysis, iterative design, and usability testing. Through unmoderated Maze testing, we used a diverge-converge approach to explore layouts and validated decisions, like chapter skip, playback speed, and mini-player behavior. With tight constraints (8-week timeline), we scoped an MVP while designing toward a full-featured vision. The result was a 150% increase of audiobook consumption on the platform. It continues to serve users well with minimal post-launch revisions.